Rimmel promote it's brand through a wide range of advertisement including tv ads, campaign shoots, magazine shoots, magazine articles and through online blogs. All of their promotion techniques work well for their brand as it allows them to make their target market aware of any new products. Over the years they have used well known models and celebrities such as Kate Moss, Georgia May Jagger, Sophie Ellis-Bextor, Lily Cole and Holly Willoughby. This is in order to grab the brands target markets attention by using people that are popular in the media at the moment in order to raise sales.
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